Local businesses have much greater awareness of the local market and are better able to tailor their products and services to the local market. Because they’re smaller, they’re more agile, adaptable and responsive. They can get insights into their customers from local suppliers and tap into a variety of local networks.
In today’s world, Local brands can compete with global brands. Indian consumers have changed not only how they shop but also what they buy. They are more sophisticated and well informed and choices are defined not just by the name of the brand, but also on the proposition or benefit that the brand promises, the value it delivers and the efficacy of experience or outcome.
Local brands have a big advantage of deep understanding of the cultural context. Several personal care categories have also successfully leveraged cultural knowledge. Local brands have successfully leveraged the global trend in favor of herbal naturals. Categories as diverse as bathing soaps, shampoos, food and beverage, skin care and apparel are all riding the wave.
The Indian consumer continues to remain fiercely ‘value for money’ conscious, but they are increasingly trading up on the price pyramid. The Local brands win big by going low on price. The truth is that they are better able to understand the value proposition.

Why choose Made in India products from Local Brands?

• a. Local brands selling made in India local products increase employment and reduce dependence on foreign countries
• b. Using locally produced products lower production and consumption costsv
• c. Local brands are better tailored to local needs
• d. Local brands are increasingly viewed as offering products of higher quality than global brands
• e. Local brands are considered to be more ethical and sustainable than many global brands
• f. Made in India Local brands engage deeply with customers and build social values